Your information,
handled with care.

Real Factor is a Lucknow-based corporate DSA and advisory services business. Our office is at Vibhuti Khand, Gomti Nagar, Lucknow, Uttar Pradesh 226010. This policy explains how we handle personal information collected through realfactor.in, enquiry forms, calls, WhatsApp, email and service onboarding.

For any privacy-related question or request, write to info@realfactor.in with the subject line "Privacy request".

This policy applies to visitors who browse the website, submit an enquiry, call or message us, or engage us for a service. It also applies to applicants and business partners who share information with us.

It does not apply to the websites, applications or policies of banks, NBFCs, insurers, legal professionals or other third parties. Those partners handle your information under their own privacy policies.

We collect information you choose to give us and information generated when you use the website or communicate with us.

We use personal information to respond to enquiries, understand a requirement, assess possible options and coordinate with the relevant partner or professional. We also use it to deliver a service you have asked for, maintain records, meet legal or regulatory obligations and improve how the desk works.

We may contact you about your enquiry or an active service. We do not sell your personal information, and we do not add you to unrelated marketing lists without a separate choice.

Where consent is required, we ask for it before using your information for that purpose. You can withdraw consent at any time by writing to us, though withdrawal does not affect processing that already happened or processing we must continue for a legal obligation.

Some processing may be necessary to respond to a request you initiated, to perform a service you asked for, to comply with law, or for other purposes permitted under applicable Indian law, including the Digital Personal Data Protection Act, 2023 and its rules as they come into force.

We share only what is relevant for the service you have asked for. For a loan, that may include an application and supporting documents with shortlisted lenders. For insurance, it may include proposal details with an insurer. For property or legal work, it may include documents with a legal or technical professional.

We may also use service providers for hosting, communication, document storage or accounting. These providers are expected to handle information only for the agreed purpose and under appropriate confidentiality obligations.

The public website primarily uses functionality necessary for pages to load and forms to work. Our hosting and security providers may process basic technical information to deliver the site and protect it from abuse.

If we introduce advertising or non-essential analytics cookies in future, this policy and any required consent choice will be updated before those tools are used.

We keep personal information for as long as needed to respond to an enquiry, deliver a service you requested, maintain business records and meet legal, tax, regulatory or dispute-resolution requirements. When it is no longer needed, we delete it or anonymise it where deletion is not practical.

We use reasonable technical and organisational safeguards appropriate to the sensitivity of the information, including access controls and restricted handling of service documents. No method of transmission or storage is completely secure, so we cannot promise absolute security.

If we become aware of a personal data breach that requires notification under applicable law, we will notify the affected individuals and the relevant authority in the manner required.

Subject to applicable law, you may request access to the personal information we hold about you, ask for correction or completion, request erasure when it is no longer required, or withdraw consent for a specific use.

We may need to verify your identity before acting on a request. Some requests may be limited where we must retain information for a legal obligation or an ongoing service. To exercise a right, email us with enough detail to identify the request.

The website and advisory services are intended for adults. We do not knowingly collect personal information from children. If you believe a child has shared information with us, contact us so we can review and remove it.

The website may link to partner or third-party websites. We do not control their content or privacy practices. Read their policies before sharing information with them.

We may update this policy when our services, systems or legal obligations change. The updated version will be posted on this page with a new date. Material changes will be communicated where appropriate.

For questions, corrections, withdrawal of consent or a privacy grievance, contact the advisory desk at the details below. Please include the policy name and a clear description of your request. We will respond within a reasonable period and in line with applicable timelines.

Email: info@realfactor.in
Phone: +91 99350 73932
Address: Vibhuti Khand, Gomti Nagar, Lucknow, Uttar Pradesh 226010, India
Hours: Mon – Sat · 10:00 AM – 7:00 PM

You may also read our Terms of Use and Disclaimer.